Doctorate in Business Administration with Marketing Concentration

Program Description

The Doctorate in Business Administration with a Marketing Concentration (Marketing DBA online) at Brentwood University is designed for professionals at any stage of their careers, whether they aim to enhance their existing roles or transition into the marketing field from other industries. This specialized DBA equips students with advanced marketing tools, strategies, and research capabilities, preparing them to lead and manage innovative marketing initiatives that drive success in a rapidly changing global marketplace. After completing core credit courses, students can deepen their expertise by completing two additional specialization courses tailored to marketing leadership. All programs are subject to change by the Institution Academic Authorities at any time, with affected students being promptly informed of any modifications.promptly informed of any modifications.

Program Objectives

Students who successfully complete the Doctorate in Business Administration with a Marketing Concentration (Marketing DBA online) will acquire the following competencies:

Conduct research with the aim of applying the findings to the real world of Business in all industries and countries
Visionary skills and projection in the future in a changing economic and business environment
Making decision in the real business world and more specifically, in the new international global Business World
Conduct marketing research and answer to the new market in an ever-changing environment
Develop and maintain a high level of team work and improve social and economic environment for human resources.
Strategic Digital Marketing and Brand Leadership: Develop the ability to design and implement cutting-edge digital marketing strategies and manage brand identity across diverse platforms, ensuring alignment with business objectives and competitive market positioning.
Consumer Behavior and Data-Driven Decision Making: Gain advanced skills in analyzing consumer behavior through data analytics, using insights to optimize product management and sales strategies, driving customer engagement and business growth.

Courses

BU 151101 Organization and Leadership
BU 151102 Innovation and Technology Intelligence & Leadership
BU 151106 Business Strategy
BU 151201 Research Methodology
BU 151202 Managerial Accounting and Financial Management
BU 151203 Entrepreneurship and Leadership
BU 151204 Human Resources Management
BU 151206 Essentials Of Project Management
BU 151207 Strategic Marketing
BU 151208 Leadership in International Multicultural Organization
BUMKT101 Digitgal Marketing and Brand Management
BUMKT102 Sales and Product Management
BUMKT 201 Consumer Behavior, and Analytics
DISSERTATION

Click here to view the list of courses with complete descriptions.

Benefits

Requirements

Graduation Policy

Why Choose Brentwood?

Brentwood University endeavors to provide current and effective graduate business education programs to qualified learners. Instruction is delivered via programs that are adaptable to student needs or interests.

This institution was founded with the goal of sustaining innovative and flexible, educational challenges and to do so via a student-centered academic environment. The student’s mastery of required coursework leads to the award of a degree, and also leads to the enrichment of students who aspire to positions of leadership, entrepreneurship, corporate governance, and service to others.

Graduates are empowered to students who want to be entrepreneurs to become expert global leaders committed to the application of sound business practices in corporate governance, entrepreneurship, and service to the community.

Self Development

To be awarded the Doctorate in Business Administration degree, all students must complete 60 core program credits with a 3.0 minimum cumulative grade point average. The core instruction is delivered in eight 6-credit hour courses, each lasting 8 weeks. addition to 48 core credits, the student should complete the Grand Comprehensive Exam (GCE) and submit a final dissertation for 12 Credit hours. A student who chooses to complete only the core credits, should expect to take 16 months to complete the DBA degree course requirements, provided an uninterrupted and normal progression through the program.

In addition to 48 core credits, the student should submit a final dissertation for 12 Credit hours.

Spirituality

To receive a Doctorate in Business Administration degree, a student must satisfy requirements related to semester credits, grade point average, program of study, and courses. To obtain the Doctorate in Business Administration degree, a student must complete the following:

Earn a minimum of 60 semester credits by taking the core DBA courses and complete the required dissertation.
Earn a minimum course grade of 2.0 (on a 4.0 system) for each course in the program.

The conferral date is the date on which the student’s degree is officially conferred. Upon completion of all required courses, submission of the graduation application, and resolving of any outstanding financial obligations, students who have met all academic and administrative requirements, will receive two official transcripts and their diploma.

International Accreditation

Brentwood University has the International accreditation of ASIC : Accreditation ensures a certain level of academic quality and demonstrates positive student outcomes, like retention, graduation and employment.

Advance your career with Brentwood’s University DBA degree and become a Business Leader!

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