Essentials of Artificial Intelligence

Program Description

Program Objectives

The Essentials of Artificial Intelligence course is a fully online, self-paced course designed for working professionals who want a clear, practical understanding of how AI actually works and how it impacts modern organizations.

The course focuses on the foundational concepts that power AI systems — including logic, search, machine learning, neural networks, reinforcement learning, probabilistic models, and knowledge graphs — explained in a way that is relevant to business decision-making rather than technical coding.

Designed by experienced academic and industry experts, the content is rigorous, structured, and immediately applicable, helping professionals confidently understand, evaluate, and communicate about AI in real-world contexts.

Students who successfully complete the Essentials of Artificial Intelligence course will acquire the following competencies:

AI Foundations & Conceptual Understanding
Build a solid understanding of core AI concepts and terminology, including search, logic, machine learning, neural networks, reinforcement learning, probabilistic models, and knowledge graphs.

Analytical & Systems Thinking
Develop the ability to analyze how AI systems reason, learn, and make decisions, and evaluate their strengths, limitations, and appropriate use cases across real-world scenarios.

Understanding Learning vs. Reasoning in AI
Differentiate between symbolic (reasoning-based) and statistical (learning-based) approaches, and understand how modern AI systems combine both for more intelligent outcomes.

Ethical & Responsible AI Awareness
Recognize key ethical, societal, and accountability considerations surrounding AI, including fairness, transparency, bias, and responsible use in organizations.

AI Communication & Practical Interpretation
Learn how to clearly explain AI concepts and applications to non-technical stakeholders and interpret AI technologies in practical, business-relevant terms.

Professional Confidence with AI Concepts
Gain the knowledge needed to confidently engage in conversations, projects, and decisions involving AI technologies across a wide range of professional contexts.

Contact Information

France
4 place Louis Armand
75012, Paris, France
Phone: +33 1 79 74 23 08

USA
15615 Alton Pkwy, Suite #450
Irvine, California 92618
Phone: +1 949 667 0802

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Social Info

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Program Cost & Duration

Clear Structure. Flexible Learning.

Course Duration
The Essentials of Artificial Intelligence course is completed entirely at your own pace. Most working professionals complete the 8-module course in approximately one month, though you are free to progress according to your own schedule and availability.

Course Delivery
The course is delivered 100% online and does not include live lectures. Learning is built around structured video lectures, guided readings, and quizzes designed by experienced academic and industry professionals in artificial intelligence.

Course Cost
The total cost of the Essentials of Artificial Intelligence course is $397, providing immediate access to all course materials.

Upon successful completion, participants receive a Certificate of Completion from Brentwood University and may apply this course toward future studies within the university’s AI programs, including the Artificial Intelligence Certificate, our MBA in AI and our DBA in AI.